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Editors' Picks

Podcast - Campaign Middle East On The Record MBC Media Solutions MMS

Podcast: Unlocking the power of MMS’ digital solutions

From top left, clockwise, Troy Ruhanen, CEO, Omnicom Advertising Group (OAG); Erin Riley, Global CEO, TBWA; Deepthi Prakash, COO of OAG; Erwan Guillou, Global CFO, TBWA; Denis Streiff, CFO of OAG.

TBWA names new Global CEO, Omnicom Advertising Group appoints global heads

Campaign Middle East August Women in Advertising Reflecting on Equity PR Events Experiential Guide 2024

Women in advertising reflect on equity in latest Campaign Middle East issue

Call for listings in Campaign’s Production House Guide 2024

Athar - Saudi Festival of Creativity press conference

Athar Festival of Creativity unveils speaker lineup, training initiatives

outcome models creativity data marketing

Can we balance outcome-based models with fairly priced creativity?

Golden Chicken Tarek Nour Saudi Arabia Curse of Anything Campaign

What’s for dinner? Saudi Golden Chicken on “the curse of anything”

Backlite Media OOH Abu Dhabi Triple Crown

UAE Ministry reviewing Dubai OOH manual “as unified reference on all federal roads”

Sky News Arabia Studio Linear TV

Linear TV “evolving” into an integrated team player, “not dying”

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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