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Editors' Picks

Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions

X Twitter ad spend

Marketers leave ‘Twitter’ in the corner as X ad spends plummet

Food influencer blogger

Survey reveals if food influencers really ‘influence’ F&B footfall

EBM Incomplete Anthem Campaign Impact BBDO BBDO Pakistan child education

EBM takes ‘Incomplete Anthem’ campaign on air to spur child education in Pakistan

Bloomberg Media

Ensuring brand safety in a region where trust matters most

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

Tuesday Grandiose dog food Only a Doggie Nose campaign for dogs

Grandiose ‘lickable’ campaign for dogs gets tails wagging

Abu Dhabi Culture Emirati Women's Day social media video campaign

DCT Abu Dhabi campaign reveals ‘heart and soul’ of Emirati culture

Middle East ad spend

Middle East ad spend set to rise 8.1 per cent in 2024: report

Home Page Ads

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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