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Editors' Picks

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

Mashreq Oman Launch campaign

Mashreq enters Oman with ‘humility of an old friend, ambition of a partner’

consumers Ramadan marketing advertising insights data survey study The Trade Desk Brainsights PA Consulting

Ramadan 2025: What will consumers prioritise in terms of tech, TV and traditions?

Brent Koning, EVP and Global Gaming Lead, dentsu

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Foodics campaign

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

Digital Ad Fraud

Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025

salaries

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Gen Z

Gen Z marketing: Rebranding, repackaging or reinventing?

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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Realize sees strong adoption from brands, delivering up to 30% stronger performance

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