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Editors' Picks

Khalid AlAmeri on Zurich Blue Sofa Campaign

Zurich links with Khalid Al Ameri, Priti Malik to make ‘dreams come true’

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

Brands enabling self expression

“Powerful stuff for humans … brands can enable people to be themselves”

programmatic advertising

Brand safety, ad fraud top programmatic concerns in 2024

GroupM Pacvue Integrated Commerce Management solution

GroupM, Pacvue launch solution to eliminate tech silos, complexity

Kudu VML instant gratification advertising

Kudu sees app downloads surge with VML’s “instant-reward” ad

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe set to acquire influencer marketing platform Influential

BYD sponsored the UEFA Euro 2024 tournament

Scoring the MENA impact of BYD’s UEFA Euro 2024 campaign

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THE WORK

Apple Relax Its iPhone campaign

Apple pays homage to Saudi soap operas in latest TV commercials

'Share The Light'

Advertising Creative Featured Marketing The WorkMar 10, 2025

Shantelle Nagarajan

Aramex’s ‘Share The Light’ collects more than 17m views in first nine days

Volkswagen reflections

Advertising Creative Featured Marketing The WorkMar 6, 2025

Shantelle Nagarajan

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

Daredevil: Born Again

Creative Featured Media The WorkMar 5, 2025

Shantelle Nagarajan

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

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