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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
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- Saudi Focus
- Special Features
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AOTYME2025
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Editors' Picks

From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung Group

CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’

BTS: Pedro Pascal on ‘a heartbroken world … and the promise of healing’

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Publicis Middle East deja vu Strangers campaign

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

From left to right, Anas Bukhash, Entrepreneur and Interviewer, Host of #ABtalks, on stage with His Excellency Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the UAE Media Council discussing the BRIDGE initiative.

UAE Media Council spotlights BRIDGE initiative to spur media ethics in the AI age

UNHCR Campaign

UNHCR Ramadan campaign sparks humanity, collective action to change lives

UN Women Impact BBDO InkVisible campaign

InkVisible campaign in Pakistan raises Parliament support for women’s protection

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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