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- Appointments
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Digital

Zed Capital’s Zeina Khoury on why Middle East real estate marketing must move beyond hype - focusing instead on transparency and heritage.

From hype to heritage: Why real estate marketing needs more than a hashtag

OMG MENA appoints Florian Pfeifer to lead Flywheel

MCN launches the BIG Student Academy at Athar Festival 2025, empowering Saudi creative talent through mentorship and real-world challenges.

MCN and Al-Futtaim empower Saudi National Talent at Athar Festival 2025

Platformance MCN

Platformance and MCN partner to launch RADIUS

Chris Solomi

Chris Solomi joins Publicis Groupe Middle East as CDO

Elevision elevator screens

Elevision launches residential media circuit at City Walk

WPP Google

WPP, Google ink $400m expanded partnership to redefine marketing with AI

Nivea Growth

NIVEA unlocks 102% revenue growth through data-led precision marketing

From left, Muyassar Abulkhair, Co-Founder and CEO of Skyvertise, and Rabieh Adnan, Managing Director of Contour Media.

Contour Media, Skyvertise partner to offer advertisers share of voice in Dubai’s skies

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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