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Digital

From left, Jim Coleman, EMEA CEO, and Toby Southgate, Global Group CEO, We Are Social.

We Are Social promotes Jim Coleman to EMEA CEO to drive regional growth

Muscat

Muscat Media Group picks Arabian Media Company as exclusive media rep

Ahmed Bahgat, CEO, Outsite Billboards.

The unprecedented growth of the Egyptian D/OOH industry

Ziad Issa, CEO, IPSOS MENA

Turning attention into business impact

screens

Stop staring at screens, start using them

of experience

The cumulative effect of customer experience

C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.

Drowning in data, starving for meaning

5th Element MEA’s Azzam Khan on why marketers must keep a line in the budget for memes, great experiences and human moments that matter.

Your next marketing strategy needs a memes budget

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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