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AOTYME2026
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Digital

Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not platforms

Digital Essays 2025: Rewriting the search playbook

MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

Digital Essays 2025: CTV – The screen that brought us back together

PHD’s Amit Patel explores how agentic AI unlocks exponential human creative value by combining machine intelligence with human intent.

Digital Essays 2025: Beyond prompting, the joy of thinking

Seedtag’s Sherry Mansour explains how neuro-contextual AI is redefining relevance, bringing human emotions back to advertising.

Digital Essays 2025: AI that understands context like a human

How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH

Hind Sergieh, Founder & CEO, Arkub Interactive

When XR enters its next chapter

2025

Digital Essays 2025: Bots with clout

Mohamed Shelbaya, CEO of Beverages for the Middle East and Africa, PepsiCo at Formula 1

Pepsico’s Shelbaya on ‘conversations’ that connect with consumers at Formula 1

Deliveroo

Deliveroo, Tyra Creative turn White Friday into midnight dash for deals

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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