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Digital

SSUP World’s CEO on how brands can balance creativity, culture, channels and community

Nurcan Bicakci Arcan, Vice President - Marketing & Communications, CPX on trust in the cyber age

Storytellers to safeguards: Marketer’s role in building trust amid cyber concerns

Justlife says ‘We Got You’, offering ‘extra bit of help at home’ in brand refresh

AppsFlyer reveals at MAMA Dubai 2025 how the UAE app economy is moving from growth through acquisition to loyalty, profitable engagement.

AppsFlyer reveals move to loyalty-driven profitability at MAMA Dubai 2025

From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN partners with Foxpush to enhance, scale data capabilities

Boudy Nasrala, Managing Partner at WonderEight

WonderEight, Limpid partner to elevate Saudi real estate as branding meets proptech

From left, Giulia Migliavada, Chief Operating Officer, TXT Media; Gianluca Vittorelli, Chief Executive Officer, TXT Media; and Paola Ambrogio, Chief Commercial Officer, TXT Media.

TXT Media launches in Dubai to shape smarter brand stories with creativity, data and tech

Silence is no longer an option: What UAE consumers expect from brands

16 industry experts to speak at Campaign’s OOH Breakfast Briefing

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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