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Digital

Platinumlist’s Ivan on why more UAE residents are staying local this summer – and what they want from entertainment.

Summer in the UAE: Changing habits, not just higher temperatures

GMG, Amazon partner to transform online shopping for MENA customers

sustainability

Are we still talking about sustainability?

Rally Jameel women empowerment the first women-only navigational rally in the Middle East

Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe

platform-updates-july

The platform updates you need to know from July

FLC’s Adriana Usvat unpacks why the most impactful experiences start with strategy, not spectacle – and how brands can drive real connection.

What makes branded experiences truly memorable?

Aladdin Abukhalaf, Vice President of Revenue and Growth, MiQ MENAT.

MiQ appoints Aladdin Abukhalaf as VP of Revenue and Growth

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office on his thoughts as a Cannes Lions jury member

Cannes Lions 2025: Evidence-based, coalition-built, transparent and human

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

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THE WORK

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

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