Aladdin Abukhalaf, Vice President of Revenue and Growth, MiQ MENAT.MiQ, a global leader in programmatic media, has appointed Aladdin Abukhalaf as Vice President of Revenue and Growth in the MENAT region.
Abukhalaf has more than 15 years of experience, spanning the media and adtech industries, ranging from local markets to regional leadership – and, in his new role, now a global presence.
In his new remit at MiQ, Abukhalaf will be responsible for leading the company’s commercial expansion in the MENAT region. His role includes driving revenue across media agency holding groups and brand-side marketers while also expanding multi-channel adoption.
Reporting to Wassim Mneimneh, Managing Director, MiQ MENAT, Abukhalaf will also be charged with building a scalable go-to-market structure, cultivating strategic partnerships and cementing MiQ’s position as a trusted programmatic media partner in the region.
“What excites me most is the opportunity to build,” Aladdin Abukhalaf, Vice President of Revenue and Growth, MiQ MENAT, said. “MiQ has the global DNA, the tech stack and the people. Now, it’s about shaping a tailored, agile presence in MENAT.”
Abukhalaf added, “I’m thrilled to be joining a global team where I can collaborate with teams across the globe, from the UK and US to China and Australia, while staying laser-focused on execution in our local markets.”
His appointment is part of the company’s commitment to double down on programmatic excellence for agencies and brands in MENAT.
Commenting on the appointment, Mneimneh said, “We’re thrilled to welcome an experienced leader like Aladdin to MiQ. His deep market knowledge and proven track record in driving both team and client success makes him a perfect fit to lead our next chapter in MENAT.”
He added, “With the launch of our AI-powered platform, MiQ Sigma, we now have both the technology and the talent to fast-track our ambitions and solidify our position as the leading programmatic partner in the region.”
