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Digital

The Spin brings you a dose of mishaps and missteps in the world of communications from the month of March from train tracks, labels and more.

The Spin: Messy instructions, tracks and train sets

In a trust-deficit market, CX is the brand

Campaign’s Digital Faces to Watch 2026

Scott Feasey, CEO Europe & Middle East, M+C Saatchi Group

M+C Saatchi Middle East CEO Scott Feasey appointed CEO for agency’s Europe business

Landmark Group’s Home Centre takes KitKat Heist beyond social trend to in-store marketing

Manisha Bhatia, Head of Strategy and Planning (KSA), Impact BBDO on empathy at Athar Festival and following people

Are we following strategy anymore? Or are we following each other?

Karim Ben Salah, Chief Investment Officer, IMI

IMI appoints Karim Ben Salah as Chief Investment Officer

IKEA Alsulaiman launches ‘Step Buy Step’, unlocking 10% discount at 4,000 steps

comarch

Beyond the reward

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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