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Digital

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign

From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice.

George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency

Ailidh Smylie, Head of Social and Digital at The Brill Collective

The millennial attention gap in your 2026 marketing plan

Dubai’s Event Season may prove to be sonic branding’s prom night

First Abu Dhabi Bank (FAB)’s Awadhi explains how Emirati misrepresentation requires a nuanced understanding of ethical considerations.

Addressing Emirati misrepresentation

Samsung Flourish

Flourish partners with Samsung as Middle East CRM agency of record

story

Own the story, don’t rent it

advertising

Women in advertising: You got this!

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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