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- Agency of the Year
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- Brands Focus
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AOTYME2026
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Creative

du campaign ‘bridges the space between’ people, communities in the UAE

Marwa Kaabour 2026

2026: Shifting from exploration to iteration

By Tahaab Rais, Group Chief Strategy Officer and Film Director, Publicis Groupe Middle East & Turkey.

2025. (W)rapped.

$TBWA\RAAD collected the Best Place to Work in 2025 award from Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office (far right).$

AOTY 2025: TBWA\RAAD on winning Best Place to Work in 2025

The Year in Review 2025

The year in review: A month-by-month wrap-up of media and marketing in 2025

Top 20 news

The Annual: Top 20 news stories from 2025

AOTY 2025: The Hanging House on winning the Independent Creative Agency of the Year

Marketing and sustainability

Lessons from 2025: Marketing and sustainability; the story and the substance

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

Home Page Ads

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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