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- Agency of the Year
- Appointments
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- Industry Forum
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Creative

UNHCR

UNHCR Ramadan campaign shows loss does not stop giving

Hardee's Ramadan Kuwait National Day Liberation Day HorizonFCBKuwait

Hardee’s highlights strong cultural roots during Ramadan ahead of Kuwait National Day

Stokke

Stokke Middle East gives babies a seat at the table this Ramadan

Hattan Perfumes

Hattan Perfumes enters the UAE with AI video launch on Instagram

Coca-Cola

Coca-Cola marks Kuwait National Day with heritage inspired limited-edition can

Al Nassr FC

WHOOP signs official partnership agreement with Saudi’s Al Nassr FC

Andrew Gregory, Marketing Director, Ford MENA

Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win

Careem launched ‘Seeds For Gaza’, a community-led donations campaign supporting on-ground humanitarian relief in Gaza.

Careem launches ‘Seeds For Gaza’, transforming its logo into a symbol of solidarity and action

Birkenstock

Craft meets cultural relevance in Birkenstock Ramadan campaign

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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