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Creative

Toyota’s comedic Ramadan ad taps into the unwavering Saudi hospitality

How a brand localised its global campaign for Ramadan

Clara Armanious to represent UAE at the Roger Hatchuel Academy

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2024 for 4th year with scholarships for winners

Crypto firm’s perfume launch for Women’s Day backfires

“The most powerful thing we will always have is our intuition”

Careem launches new Right Click brand for social good

Gerety Awards reveals Middle East jury line-up

Billboards take off letters for a fake ransom note

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THE WORK

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

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