Clara Armanious to represent UAE at the Roger Hatchuel Academy

Motivate Media Group and Motivate Val Morgan, the official UAE representatives of the Cannes Lions Festival of Creativity, have announced that Clara Armanious, a senior student majoring in Strategic Communication and Marketing at Murdoch University Dubai, has been selected to represent the UAE at the prestigious Cannes Lions Roger Hatchuel Academy 2024.

Armanious was selected by the Roger Hatchuel Academy Jury Panel based on her submissions.

Commenting on being chosen to be a part of this year’s Roger Hatchuel Academy, Armanious said, “Call me a dreamer, but ever since I was a little girl, my world has been filled with a love for creativity and communication—from doodling in my notebooks to capturing moments through my camera lens.

“I always had a passion for communicating and connecting with people. If you had told me that this is what I would be doing, I would not have believed it.”

“Representing the UAE at the esteemed Roger Hatchuel Academy at the Cannes Lions is an honor and a milestone that will forever hold a special place in my heart. This would have never been possible without the support of my Murdoch University Dubai family.

“A special thank you to my professor Joseph John Nalloor, who has guided me through it all and always believed in me. I am immensely grateful for this opportunity and excited to feed my creative algorithm and embark on this journey,” she added.

Joseph John Nalloor, lead of the Media and Communications discipline at Murdoch University Dubai, said, “It’s a great honour for our student to be selected and it is a reflection of our strong industry-academic partnership that we have in place for our communication students.

“We want to thank the festival, the RHA, Ian Fairservice, Motivate Media Group, Avinash Udeshi and Sahal Valliyot from the Motivate Val Morgan team for their constant support and for encouraging young talent in the region,” he added.

Ian Fairservice, Managing Partner, Motivate Media Group, said “Congratulations to Clara Armanious from Murdoch University Dubai for her selection to represent the UAE at the 2024 Cannes Lions Roger Hatchuel Academy. I’m sure Clara will display her remarkable talent and shine a spotlight on the vibrant creative landscape of the UAE.”

The Roger Hatchuel Academy will see 30 students from around the world participate in a six-day programme to from learn from the world’s greatest brands, creative minds, and industry leaders.

The Academy will run in parallel with the Cannes Lions from 16th to 21st June 2024.