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- Agency of the Year
- Appointments
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AOTYME2025
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Creative

DEI

Disregarding DEI could cost Middle East trillions in economic value

Onur Kece, Chief Creative Officer, The Refreshment Club on content

The demise of content and the rise of the idea

Viola Communications, iShout

Viola Communications, iShout partner to deliver all-in-one AI influencer platform

industry

Industry snapshot: Digital-first content is leading the way

Marushika

Marushika speaks in patterns for Autumn/Winter 2025 launch

Marwa Kaabour

Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win

Almarai

Almarai, Shahid, MMS redefine brand storytelling with smart content integration

Shantesh S Row, Executive Creative Director, Liwa Content.Driven on copy and content within advertising

When copy forgot how to sing

influencer content creator economy

GCC creator economy grows 74% in 2 years to 263,000 influencers

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THE WORK

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

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