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Creative

Budget Saudi Arabia ‘social vs real’ campaign moves people from ‘screens to scenes’

consumers Ramadan marketing advertising insights data survey study The Trade Desk Brainsights PA Consulting

Ramadan 2025: What will consumers prioritise in terms of tech, TV and traditions?

Mai Cheblak, Head of Corporate Marketing at Emirates NBD

Brand Focus: One human connection at a time

Mubashir Dimanyat OOH DOOH campaign contest SMEs

Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space

Private View by Al Ghurair Properties’ Jemma Starzecki

Gaming trends gamers esports Ipsos Power League Gaming PLG

5 top gaming trends driving UAE and Saudi Arabia: PLG, Ipsos report

MullenLowe MENA appointments Prerna Mehra, Madhushan Mudunkotuwa and John Davey

MullenLowe MENA bolsters leadership to boost ‘social-first, full-service creativity’

GCC OOH Industry Summit

GCC OOH Industry Summit on Feb 13 to host advertisers, agencies, adtech players

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

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THE WORK

Mastercard plates ‘Dishes With a Side of Wonder’ in Kuwait

Mashreq Oman Launch campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkFeb 6, 2025

Mashreq enters Oman with ‘humility of an old friend, ambition of a partner’

Zoom Coffee

Advertising Creative Digital Featured Marketing The WorkFeb 6, 2025

Zoom Coffee brews a campaign ‘to keep you glued’ and alert in 2025

Advertising Creative Featured Marketing The WorkFeb 5, 2025

ICYMI: Netflix, Science & Sunshine bring Squid Game to life at Jeddah airport

Advertising Creative Digital Featured Marketing Media Social Media The WorkFeb 5, 2025

Budget Saudi Arabia ‘social vs real’ campaign moves people from ‘screens to scenes’

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