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AOTYME2025
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Creative

Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.

The Trade Desk reveals three key appointments at its Dubai office

Majd Fakhry, Managing Partner at Melon Minds. on the human empathy in marketing

The human algorithm: Why empathy is the smartest growth strategy

Mohamed Al Ayed, CEO - TRACCS and Arne Mosselman, CEO - Ainigma

TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East

From left, Hubert Boulos and Ramsey Naja, heads of independent agency Das Kapital at Wendy's

Wendy’s partners with Das Kapital to launch bold GCC campaigns

Nezo

Nezo Salt says ‘look before it’s too late’ with Pinktober campaign

courage

The courage to disagree

Athar Festival 2025 Awards

Athar Festival 2025 wraps with Athar Awards and record attendance

NextM

WPP Media presents NextM event for the MENA media scene

Platformance

Platformance shares why brands can capture the deal-catcher wallet

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Smarter websites, stronger search: The next era of website management and SEO

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The Next Power Play? Women’s Sport.

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