العربية
Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
Agency of the year
Magazine
More
Account
- Register
- Log In
Follow Us
- Facebook
- Twitter
- Linkedin
- Youtube

Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
Magazine
More

Register
Sign In

Creative

OOH

‘Transparent metrics are essential to unlock the region’s OOH potential’

of experience

The cumulative effect of customer experience

Saheba Sodhi, Global Head of Strategy and Experiential, MCH Global

Borrowed cool: Why brands need to stop speed-dating culture

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Miguel Rojas Ruiz

Private View by Rove Hotels’ Miguel Rojas Ruiz

Zainah Yassin, Senior Partnerships Manager, Vamp influencer marketing

It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it

Sarah Forbes

Private View by Impact BBDO’s Sarah Forbes

Priya Cima

TBWA\RAAD appoints Priya Cima as Talent & Organisational Development Specialist

Halloween

IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields

Home Page Ads

THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

- Advertisement -

LATEST ISSUE

Top news, insights and analysis every week

SIGN UP TO
CAMPAIGN’S NEWSLETTER

Advertise For Desktop

Advertise For Mobile

Subscribe to Campaign Magazine >
Login to My Account >
Sign up to our Newsletter >

FOLLOW US

Terms & Conditions
Contact Us

© copyright 2025 CampaignME

Information

About
Magazine Archive
Site Map
Advertise With Us

From Motivate Network

GulfBusiness
EmiratesWoman
WhatsOn.ae
Golfdigestme.com
Dubai Lynx
Vamp
BooksArabia

International

Campaign Asia
Campaign India
Campaign Japan 日本
Campaign China 中国
Campaign US
Campaign UK
Campaign Turkey

© copyright 2018 CampaignME