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Creative

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

Susana on the authority paradox, glass walls and conformity tax

IWD 2025: Breaking barriers, glass walls and the authority paradox

Amy Brill, founder, The Brill Collective on the lack of flexibility in the communications and creative industry

IWD 2025: the unspoken cost of success in the communications industry

Dina El-Dessouky, Head of Strategy & Insights, Publicis Communications, KSA on female creatives in Saudi Arabia

Beyond the stats: the real story of young Saudi women in the creative industry

MassiveMusic Balance The Mix

MassiveMusic launches Balance the Mix in the Middle East to address gender gap

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Barn’s appoints Horizon FCB Saudi as lead agency

Barn’s coffee chain appoints Horizon FCB Saudi as lead agency

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THE WORK

Volkswagen reflections

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

Daredevil: Born Again

Creative Featured Media The WorkMar 5, 2025

Shantelle Nagarajan

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

Ducab Ramadan campaign Abu Dhabi TV

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 5, 2025

Ducab Ramadan TVC shows products that silently power memories

McDonald's UAE Drop the Crunch campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 4, 2025

McDonald’s campaign turns Crunch songs into currency for a McCrispy

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