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Case Study

Khalid AlAmeri on Zurich Blue Sofa Campaign

Zurich links with Khalid Al Ameri, Priti Malik to make ‘dreams come true’

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

On-ground activations: Do they really work?

OSN+ explains its House of the Dragon pyramid activation

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

Gemini GenAI Saudi Egypt Google campaign

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

Ronaldo takes up camel milk in Noug and MMS campaign

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai

Nation branding: Why it’s an art, not a science

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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