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Brands

IKEA Alsulaiman ‘Green at Heart’ for Saudi National Day

Raffles pins it on the butler with new global campaign

Heinz goes brandless to celebrate Saudi National Day

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

The Brandtech Group GenAI Bias Breaker

Brandtech unveils ethical GenAI blueprint, tech to break bias in foundation models

Sustainability packaging consumers

Sustainability ‘top concern’ for consumers, not for CEOs: report

Argentina FA and Prestige One sign regional sponsor agreement

Sobha Academy

Sobha Realty, Arsenal Women campaign for female education

Volkswagen Middle East hires new Marketing Director

THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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