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Brands

Ashish Parakh, Chief Sales and Marketing Officer, Sobha Realty

Sobha Realty promotes Ashish Parakh to Chief Sales and Marketing Officer

Pizza Hut

Global Pizza Hut Championships shows brand commitment to culture, quality, creativity

Search GPT

Will OpenAI’s Search GPT be the new Google?

By Jobin Joejoe, Managing Director of Sony Middle East and Africa

Unlocking potential: The rise of the Middle East’s creator economy

Lamya Abdullah, the first virtual artificial intelligence-generated influencer in Saudi Arabia.

AI-powered influencers: Saudi Arabia’s new frontier for brand engagement

Basel Hijazi, Marketing Lead, Saudi & Retail, Google, Middle East and North Africa

Saudi’s evolving consumer landscape and how AI can help

ROSHN Group unveils rebrand, evolution into multi-asset developer

Little Moons floats a giant mochi over Dubai’s JBR

Trends: Jump on before they fizzle

THE WORK

Timberland

Timberland’s marks the Original Yellow Boots’ 50th with ‘Iconic’ campaign

E& Neo Home Plus

Advertising Creative Digital Featured Marketing Social Media The WorkDec 20, 2024

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

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