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Brands

DMS Pinterest

DMS to expand Pinterest digital ad solutions in the MENA region

OSN

OSN picks audience measurement company to unlock MENA insights

Chevrolet gets groovy with Arab musician brand collaboration

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

Tarek Miknas, FP7 McCann Content Studio

MCN brings global studio for social and creator content to the Middle East

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai

Nation branding: Why it’s an art, not a science

TikTok safety campaign to tackle misinformation, content violations

Why community building should be at the heart of marketing strategies

Campaign’s Faces to Watch: Brand Edition 2024

THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

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Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

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Deliveroo and Humantra make billboards ‘drinkable’

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Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

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