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Brands

Campaign’s Faces to Watch: Brand Edition 2024

Liquid Death brings marketing to life

Emirates extends partnership with International Cricket Council

Chicken feet, royals and champions

Saudi Work: Evolving narratives of advertising and marketing

How luxury should go back to being for the fortunate few

Harrods: Future of experience

“Everyone has a personal brand”

TikTok boosts Kraft Foods’ sales in Saudi Arabia

THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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