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Abu Dhabi Greening the World Al Masaood Marwa Kaabour on sustainability in practice

Abu Dhabi – greening the world, one brand at a time

Campaign Middle East launches 2025 Themes Survey

Purpose-driven communication: The key to overcoming marketing challenges

EMSTEEL rebrand

EMSTEEL rebrand focuses on sustainability, transformation beyond ‘colours and logos’

Digital trust: Personalisation, privacy and sustainability

Optimising brand spending with adtech solutions

Alex Malouf Communications Saudi Arabia

A ‘crash course’ on communications in Saudi Arabia

Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation

Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia

chipotle's launch

A deep dive into Chipotle’s launch in the Middle East

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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