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Brands

Google Chrome cookie privacy marketers marketing advertising

Google cancelling cookie plans ≠ Marketers forsaking privacy

Decoding Gen Z motivations while breaking into the market

Google Chrome cookies

What next? Google abandons plans to eliminate third-party cookies

Nivea addresses uneven skin tones in new Saudi campaign

pitching problem

Pitching issues: Why brands, agencies need to “connect in a neutral setting”

Industry picks: Best luxury brand collaborations

SMC Starzplay

SMC, Starzplay ink sponsorship, ad package deal for UFC, Serie A

BBC News Arabic

BBC News Arabic audience up 9 per cent to 35 million per week

Gemini GenAI Saudi Egypt Google campaign

Google teaches Saudi, Egypt users to work GenAI in new ad campaign

THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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