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Awards

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, presented Tahaab Rais from Publicis Groupe MENAT with the Strategy Leader of the Year award.

AOTY Snapshot: Tahaab Rais on the Strategy Leader of the Year award

Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in Advertising or Media of the Year trophy to Jennifer Fischer from Publicis Groupe Middle East.

AOTY Snapshot: Jennifer Fischer on the Outstanding Woman in Advertising of the Year win

Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.

AOTY Snapshot: Zenith KSA on winning Best Agency of the Year – Saudi Arabia

Tactical was recognised as the Independent Agency of the Year by Anup Oommen, the Editor of Campaign Middle East.

AOTY Snapshot: Tactical on winning Independent Agency of the Year

Nadeem Quraishi, Publisher at Campaign Middle East, handed over the PR /Communications Agency of the Year trophy to Gambit Communications.

Gambit Communications on winning PR / Communications Agency of the Year

AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

Fusion5 Independent Media Agency of the Year Campaign Middle East Agency of the Year awards

AOTY Snapshot: Fusion5 on winning Independent Media Agency of the Year 2024

AOTY Snapshot: Create. Group on winning Digital Agency of the Year 2024

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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