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Appointments

GoWit

Ex-Landmark executive Harish Pandey joins GoWit leadership

MassiveMusic MENA

MassiveMusic adds to MENA team with new appointment

Core42

Core42 appoints Sherif Tawfik as Chief Business Officer

Anam Ahmad, Co-Founder and CEO, The Hanging House

Founder Anam Ahmad appointed CEO of The Hanging House

Farimah Moeini, Head of Sales Partnerships, Middle East and North Africa (MENA), Pinterest

Pinterest picks Farimah Moeini as first hire in the MENA region

Monks EMEA

S4 Capital’s Monks appoints former PIF leader as EMEA CRO

Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.

Multiply Media Group appoints Elie Hajjar as Chief Operating Officer

FNP has announced the appointment of Chirantan Bhattacharya as Vice President, Business (GCC), effective April 1, 2026.

FNP elevates Chirantan Bhattacharya as Vice President, Business (GCC)

Chantal Saliba, Academy Media and Training Director and Khalid Al Hosani, Academy Operations Director, IMI Media Academy.

IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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