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- Agency of the Year
- Appointments
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From left, Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of MEPRA; John Rynehart, , Managing Director Middle East of Kekst CNC and Chair of the PRCA MENA Mental Health Committee; Amina Taher, Chief Marketing Officer of WIO Bank PJSC and UAE Chair of The Marketing Society; Scott Armstrong, Founder of mentl; and Emma Cantwell, Non-Executive Board Member of The Marketing Society on the mental health charter

The Marketing Society, PRCA MENA, MEPRA, mentl launch mental health charter

Pepsi Playboards

Pepsi, IMPACT BBDO unveil Playboards – billboards dispensing women’s cricket gear

Saurabh Kulkarni, Digital Director, Cheil MEA on website management and SEO

Smarter websites, stronger search: The next era of website management and SEO

Ghassan Kassabji, CEO - Dubai and Chief Growth Officer - MENA, Impact BBDO on CMOs and momentum

The CMO’s next act: From marketing to momentum

Centrum Kite beach activation HorizonFCB

Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’

Bullion Trading Center McCann Content Studios

Bullion Trading Center picks McCann Content Studios as social and influencer agency

$Hadi Abou Khzam, Managing Director, Nissan United MENA, TBWA\RAAD.$

TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub

Peak shopping season: What do consumers want? Biggest challenge for MENA brands?

BigTrunk Communications Snappy Care

BigTrunk Communications wins creative mandate for Snappy Care

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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