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Campaign Big Global Awards 2026: winners revealed

From left, Oweis Zahran, Co-Founder; Claire Romano, CEO; and Steve Harvey, Co-Founder, MELT Global.

Steve Harvey’s MELT Media launches in Dubai to shape how culture, live experiences live online

Anghami

This Ramadan, ride the change with Anghami

Ross Grant, Head of Digital Strategy and Transformation, VML MENA

When AI disappears, the real value appears

inDrive

inDrive Egypt reimagines childhood chant ‘Wahawy Ya Wahawy’ this Ramadan

Ravi Rao, CEO - MENA, Assembly

Assembly appoints Ravi Rao as CEO for the MENA region

The Majlis of Possible

Leaders reveal their approach to AI at scale at The Majlis of Possible

Private Jet

Private Jet Media launches PJM Lifestyle in the Middle East

Air Arabia

SkyBlue Media brings London’s Red Bus to Dubai for Air Arabia activation

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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