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From top left, clockwise, Yara Hamdan, Vice President, MEPRA Youth Board; Tania Kteily, President of the MEPRA Youth Board; and Tala Majzoub and Dalia Alqadhi, MEPRA Youth Board Members.

MEPRA youth board announces 2026–2028 leadership

Darius LaBelle, Managing Director Middle East at November Five

November Five launches AI-driven product studio in the Middle East

Patou

Patou Nuytemans to step down as Ogilvy EMEA CEO

Nakhle Elhage, Chief Transformation Officer, IMI

IMI appoints Nakhle Elhage as Chief Transformation Officer

Mohamed Salah Helmy, Head of Paid Marketing, iHerb

iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region

Viola Media The Digital Totem Network

Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility

Clio Awards Article

Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York

Agora Realize

Project Agora brings Realize to North Africa, expands access to AI-driven performance advertising

Al Zorah City

Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign

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THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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