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By Baha Hamadi, Founder & Managing Director, Keel Comms

The metaverse wasn’t wrong, just premature

Mike Khouri, Founder & CEO, tactical. on CMO

Why CMOs’ next advantage is creative intelligence

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Jeep, Publicis Middle East unveil ‘Rescue Squad’ for off-roaders and gamers

Careem Quik gets cheeky, showing how ‘fresh’ in many forms arrives in 15 minutes

Why customer data is the real driver of digital transformation

Natasha Demetriou

Private View by NaF+ Dubai’s Natasha Demetriou

adidas adizero EVO SL

adidas EVO SL ft. Messi, Salah light up Kingdom Tower, Burj Rafal

The campaign highlights how the Starbucks app transforms every visit into a celebrity-like experience.

Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards

Mohamed Felfel

Private View by UAE-based retail marketing leader Mohamed Felfel

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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