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Advertising

Ascend Esports

Ascend Esports, Red Dot Marketing drive 237k+ impressions with digital campaign

UAE Media Council

UAE Media Council to showcase its regulatory framework at IGCF 2025

The ELAN Media lightbox displays are now live in Lusail City with creatives that are advertising Snoonu, which is Qatar's on-demand delivery service platform and fastest-growing homegrown super app.

ELAN Media unveils OOH lightbox displays on streetlight poles in Qatar

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

electriclime° signs award-winning director Andrew De Zen

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Portfolio Night is recognised as one of the world’s largest advertising portfolio review programmes with a fast-paced evening of advice, networking and recruitment.

Impact BBDO to host Portfolio Night 2025 in KSA and the UAE

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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