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Viola Communications, iShout

Viola Communications, iShout partner to deliver all-in-one AI influencer platform

Marushika

Marushika speaks in patterns for Autumn/Winter 2025 launch

Marwa Kaabour

Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win

Almarai

Almarai, Shahid, MMS redefine brand storytelling with smart content integration

Shantesh S Row, Executive Creative Director, Liwa Content.Driven on copy and content within advertising

When copy forgot how to sing

influencer content creator economy

GCC creator economy grows 74% in 2 years to 263,000 influencers

From left, Tywan Ferreira, Head of Production; Lewis Robbins, Creative Strategy Director, and Mitch Balintos Head of Development at People.

People picks Tywan Ferreira as Head of Production in Abu Dhabi

From left, Andy Brown, Strategic advisor and Chair of CIMM Attention group, Bec Brooks, Head of Operations at Amplified, Alan Azar, Regional Managing Director at Choreograph (WPP) Amine Sadik, Marketing Operations Director at Procter & Gamble Arabic Peninsula & Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.

MMS reveals TV attention study findings in partnership with Amplified and ABG

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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