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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Revolve appoints Catch Communications as comms partner

DMS rolls-out “InMotion outcome-based solutions” to the MENA advertising market

Event agency Brag appoints Choueiri Group’s DigiNet Arabia (DNA) as exclusive media representative

Fatafeat appoints Rotana Media Services as exclusive advertising media representative

Meridian appoints ALISA PR

Stephen PR appointed to represent PR & communications for American beauty and skincare brand Wonderskin in the Middle East

AKQA announces new business wins

Hanging Gardens Agency announces three regional wins in the Middle East from COTY

Serviceplan Middle East wins agency-wide BMW Middle East pitch

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THE WORK

Darb Al Asateer

Umniah’s ‘Darb Al Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

Cartoon Network MENA and KOI Thé UAE have launched a fan experience bringing a themed menu, collectibles to loyal fans of The Regular Show.

Featured Marketing The WorkJun 8, 2026

The Regular Show: Lost Tapes transforms into an real-world fan experience

CALIN Campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJun 3, 2026

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

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