Industry-defining, sustainable and united
Before the world went into lockdown, Group Partnership worked tirelessly to launch the region’s first boxed drinking water – Oasis Boxed Drinking Water for the National Food Products Company (NFPC). Drinking water in completely recyclable packaging from Tetra Pak that’s better for consumers and better for our environment.
The central concept of the whole campaign asked people to ‘Be The Change’ for the only planet we all call home by switching from single-use plastic bottles to Oasis Boxed Drinking Water. The communication was structured as a teaser and reveal campaign, hoping to intrigue, engage and leave a long-lasting impression on con
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