The Story
Kiehl’s, a L’Oréal brand, is a Direct To Consumer advertiser historically focused only on running lower funnel activity on Snapchat. This time the brand wanted to leverage the 20M users that the platform reaches in KSA, boosting awareness of the brand thus expanding its customer base and growing sales of its products on their website.
The Solution
We set out in partnership with the Kiehl’s team to test a full funnel approach. This was done by complementing Kiehl’s lower funnel assets and campaigns with up and mid funnel objectives such as Video Views and Page Views, creating assets that connect with Kiehl’s target audience at every level of their customer journey. We ra
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