YouGov Customer Loyalty Rankings 2020 reveals that Carrefour has replaced Facebook as the brand with the most loyal customers in Egypt, as measured by reconsideration scores amongst customers of the brand, with a Loyalty score of 79.3.
YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The Customer Loyalty rankings are compiled using the Consideration score amongst the brands’ own Current Customers.
Amongst the top 10 brands, Facebook has moved down one spot to second while Google has moved up to third from fifth, although their actual Loyalty scores remain stable compared to last year.
The biggest movers within the top 10
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