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Anup Oommen
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Careem soon-to-launch campaign offers customers “an address in the sand”

Anup Oommen
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Careem Beach will offer deliveries to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from docking stations near the beach.

The soon-to-be-launched Careem Beach campaign.
How can customers order food or snacks on the UAE’s beaches? Careem has come with a solution! ‘The Everything App’ has shared details of its upcoming Careem Beach campaign, which offers beachgoers a precise ‘address in the sand’.
The Careem Beach service, and its corresponding campaign, will shed light on a beach essential: a GPS-enabled umbrella, equipped with precision location tracking, which permits customers to order food and snacks to their precise location on the beach, and making it easier for Careem riders to deliver to specific beachgoers.
Just like the Careem bi


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Tags:careemCareem BeachCareem ridersdeliveryfoodGlaucco MartinesGPS umbrellaIoTlocation trackingprecise locationproduct designsnacksthe everything appTom Swordumbrella
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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