Careem is rolling out what its Global Head of Brand and Creative calls the “most significant since it was launched 10 years ago.”
Tom Sword and his newly formed in-house agency team have been working on the rebrand for around 12 months, which has almost entirely been handled in-house by the Careem Creative Studio.
“It works for us and allows us to operate at real speed and understand the business. It bridges the gap in execution and creates a community and culture fostered in-house,” he said.
The core green deeply associated with Careem remains, along with the wink, but expanded to ensure it has the breadth to communicate its growing list of categories and services,
When the
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