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Careem and Misfits.ae campaign blows people away… literally

Misfits.ae’s latest marketing campaign for Careem Plus, a subscription plan that offers their customers exclusive savings, features an idea that is direct, simple, stupid and engaging. They took the phrase, ‘Value that will blow you away!’  literally.

The first video showcases people in the office being tired and bored at work, before one of them views the deals offered by Careem before being blown away through office ceilings and back, shortly followed by someone else.

The second video follows a husband and wife pair in a convertible car, cruising through the desert, while the wife seems to be bored and annoyed with her husband’s singing. She browses through her phone befo


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