Carbon announces that it has completed the integration of Narratiive’s data lake into its platform, to enable South African and MENA publishers to extend the reach of their first-party audiences. After recently announcing their partnership Carbon and Narratiive are continuing to build the momentum of their end-to-end solution for publishers to more accurately measure, manage and monetise their audiences, with this latest move, a win-win for both advertisers and publishers.
Narratiive is the partner for actionable insights and intelligence for marketers & publishers in MENA, South Africa and emerging markets where it has the largest footprint of demographic, behavioural, technographic and int
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
