With the Cannes Lions International Festival of Creativity kicking off on June 18, two of the United Arab Emirates’ judges discuss their hopes and fears
Ash Chagla, executive creative director, Science & Sunshine
It’s that time of year where the Saturday morning Emirates flight to Nice is overbooked and chock full of ad folk making their way to Cannes. For the Middle East and North Africa delegation, the mood is happy, optimistic and super charged with hope, and air kisses. But we all know that Monday morning’s shortlists will define whether we’re still smiling for the rest of the week or the rest of the year even. It is the ad industry’s annual emotional rollercoaster. The fest
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