Audio and Radio and PR
Specsavers “The misheard version” by Golin London
Specsavers and agency Golin London won the Grand Prix for Audio and Radio, and Golin scooped it for PR, for “The misheard version.”
The work was commended by the jury both for its creativity and “reckless ambition”. It was built on the basis that people are often reluctant to get a hearing test because “it makes them feel old”.
Brand Experience and Activation
Pop Tarts “The first edible mascot” by Weber Shandwick New York
This campaign featured Pop Tarts entering the world of US college football brand sponsorships, which are dom
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