Sunny Side Up appoints general manager for KSA operations

Sunny Side Up (SSUP) has appointed Hatem S. Al Mandeel as the new general manager for Saudi Arabia.

The agency said Hatem is poised to lead SSUP KSA into an era of innovation and growth. He brings with him a distinguished career characterised by remarkable achievements and extensive expertise.

“Joining SSUP KSA is like stepping into a creative playground,” he said on the announcement of his new role.

Before joining SSUP, Hatem held several key positions in various organisations.

As the Head of Communications & Marketing at HPDC, he significantly transformed brand narratives through his strategic vision. In his role as Associate Director of Communications at TRACCS, he led campaigns with regional impact.

His experience as the Head of the Supervision and Monitoring Department at Dallah Al-Baraka Holding Company highlights his regulatory expertise.

“I’m thrilled to bring my experience and passion to a team that’s already brimming with talent and potential. Together, we’ll not just think outside the box; we’ll reinvent the box entirely,” he said.

SSUP aims to embrace this new chapter under Hatem’s dynamic leadership. The agency looks forward to his visionary approach and impressive track record and hopes the future looks brighter and sunnier.