As the first Cannes Lions Jury President to represent the Middle East, it’s a moment of immense pride to represent this incredible region, and to reach the apex of being a President at the biggest of shows. I also hope it will open the doors for many other regional creatives to head juries in the future.
As the Print & Publishing Jury President, I believe it’s one of the toughest mediums to crack, because most big ideas begin on the page, and that’s what’s so powerful about the medium.
The first piece of print that had a profound effect on me I saw in school, and it pretty much solidified my decision to step into the industry. ‘Volvo: SAFETY PIN’ by Dentsu Y&R Tokyo sho
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