Eight campaigns from the MENA region, all created by UAE agencies, took home a total of 22 Lions from Cannes this year, including an unprecedented two Grands Prix. Here’s who won what.
Liquid billboard
Client: Adidas
Agency: Havas Middle East
Lions: Grand Prix (Outdoor); Gold (Outdoor); 3 Silvers (2 in Outdoor, 1 in Media); Bronze (Outdoor)
The judges said: “First and foremost, I’d like to congratulate and welcome Adidas back to the game. For too long, the brand has been napping on the sidelines while Nike runs rings around it. Liquid Billb
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