Image credit: KFC
KFC, famous for its fried chicken, says it is pushing the boundaries of creativity with its latest campaign, The Originals.
Rooted in the brand’s heritage and originality, it says the 360-degree campaign aims to infuse a fresh and relatable energy into the KFC experience across the MENA region.
“In a bold move to captivate the region’s youth, the true chicken experts, KFC has collaborated with renowned hip-hop artists Abo El Anwar from Egypt and Slo Moe from Saudi Arabia.
“Together, they have created a KFC-themed version of the hit track Brrr Brrr Brrr; which serves as the campaign�
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