Campaign’s PR Faces to Watch 2021 —Injeel Moti, Managing Director, Catch Communications
Age: 30
Nominated by Heer Lalwani, Marketing Manager, Royal Group
If you see Injeel and instantly fall in love with her energy, note two things: one, you’re not the first, and two it’s the tip of the iceberg!
If you want a PR campaign filled with new ideas, but still carrying the familiarity and comfort of the tried and tested practices, working with Injeel is what you looking for.
Her take on sustainability and animal welfare also makes her stand out from the other PR professionals as she always brings an element of humanity to all things PR.
Her unique ability to instantly identify with your brand makes her your biggest brand ambassador and you can count on her to bring your brand into every conversation.
The experience of working with Injeel has been so memorable, that when I joined my new role the first name that popped into my mind when they said “who you gonna call?” was Injeel Moti.
Heer Lalwani, Marketing Manager, Royal Group
Bio
The heartbeat of Catch Communications, Injeel Moti set up the communications consultancy in 2017 and has ever since seen consistent growth, servicing over 50 clients across a varied field and bagging global brands such as Birkenstock, The Face Shop, D1 Milano, Springfield and home-grown favourites such as Royal Furniture, The Home, Organic Foods & Café and more. Injeel has been recognised as a trailblazer in the field of Communications and has been featured across several titles providing her expertise in the industry. Injeel is also the Founder and Managing Director of Catch Academy, the training arm of Catch Communications that empowers business owners & Marcom professionals in the GCC, to develop and nurture a thriving ecosystem of creativity and function within the industry.
Guiding principles
Learn and adapt!
Communications is a field that is always evolving and 2020 alone has seen a huge shift in everyday functions for communication / PR professionals, thus making it essential to be adaptable, open to learning and staying on top of trends to be able to both implement & execute strategies quickly and efficiently.
How has Covid changed your job?
The pandemic has made me rewrite the marketing playbook for the new normal. Rethinking marketing budgets and how to invest wisely was one of the first things that changed and shifting our strategies to help our clients stay relevant was a key focus. Working on creative and soulful campaigns saw great success for our brands and tapping into educating professionals via our training arm, Catch Academy on new-age marketing continues to remain a key focus in 2021.
Side hustle
I have always been very passionate about food and am currently developing a cloud-kitchen based F&B concept featuring a tantalizing Street Food hailing from KSA, my hometown.
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