By Sofia Serrano.
On October 8 Campaign hosted its second webinar, Online Briefing ‘Power Up: 5G and Gaming’, in association with GfK. The session was led by a panel of experts and composed of Campaign ME’s editor Austyn Allison as moderator; Ibrahim Kadiri, Head of Market Insights – EMEA Emerging Markets at Google; Dr Christoph Preuß, Vice President, Global Marketing & Consumer Intelligence at GFK and Joe Zoghbi, Head of Commercial Strategy – Gaming and Esports Agency, Webedia Arabia. The panel discussed the trends and culture of gaming and 5G technology.
In the Gulf countries, 5G subscriptions have already surpassed 500,000 since the technology’s launch in 2019. MENA subscribers ar
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